It seems to me that Adobe could add significant value to Business Catalyst (and themselves) by taking some of the marketing features from its enterprise marketing solutions (or write from scratch) and offer these as a lower cost option on Business Catalyst to suit small business owners.
This would give Business Catalyst a big advantage, especially leveraging the all-in-one integrated features of the software, adding new features such as easy A/B Split testing, stronger analytics and campaigns etc.
Has this topic come up before and does anyone know if Adobe has any plans in this area?