I am a mac User but this general question. And should work Mac or PC.
- Open your web page with whatever application your using (DreamWeaver, EverWeb, RapidWeaver, Sandvox, Front Page<shiver, brrr>) upload desired image and place on page as desired.
- Now Upload the the PDF.
- Now select the Image and type in the link. Save the Page. Upload the saved page to website with your FTP Program on through contribute. All links should be relative links or else you will run into problems. (hard links are to used only if site is on an internal server in which the location never changes user any circumstances. Due to nature of websites on the Internet the location based on Ip and DNS is never exactly the same.